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Cyprus Deputy Ministry For Tourism Vows To Repurpose The Island’s Tourist Product

Cyprus Deputy Ministry For Tourism Vows To Repurpose The Island’s Tourist Product

Cypriot Deputy Ministry for Tourism vowed to repurpose the island’s tourist product, in line with the vision of the 2030 National Tourism Strategy (NTS) which aims to develop Cyprus’ tourism in a sustainable way, which would positively impact the economy, society and the environment.

“Through various actions of the NTS, Cyprus is already on track to implement the World Tourism Organisation’s vision,” the Deputy Ministry said in a press release on the occasion of World Tourism Day, which this year is titled “Rethinking Tourism.”

The Deputy Ministry said the NTS 2030, “which is aiming in consolidating Cyprus as a year-round, quality digitally smart and socially beneficial tourism destination,” prioritises the human factor and the protection of the environment.

Furthermore, the Deputy Ministry adds that emphasis is placed on actions upgrading the tourist product, such as promoting mountainous, rural and remote areas, promoting incentive schemes for special forms of tourism and the promotion of the digital transition of tourist providers, providing authentic tourist experience.

The Covid-19 pandemic, the Ministry added, has accelerated this process, rendering the tourist sector as a catalyst and a driver for the wider socioeconomic recovery.

Concluding, the Deputy Ministry notes that Rethinking Tourism “cultivates tourist conscience, which preconditions recognizing the importance of tourism for our island and assuming responsibility as the ambassadors of Cyprus.”

Source: CNA

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