MONDAY, 6 DEC 2021

 

CONNECT

Facebook Linked In Twitter
Gold_November_leaderboard
GloriaJeans_266x90px
IMH LTD

Pope's Visit And Meetings In Cyprus Send Strong Message Of Solidarity, President Says

Cypriot FM Invites Egyptian Counterpart To Nicosia

gloria_christmas_266x90
IMH LTD

INTERNATIONAL

brought to you by CIPA

Apple Doubles Down On Chip Strategy With New Premium-Priced MacBooks

Apple Doubles Down On Chip Strategy With New Premium-Priced MacBooks

Apple Inc (AAPL.O) on Monday announced two new MacBook Pro models that run on more powerful in-house chips, furthering its break from previous supplier Intel Corp (INTC.O) and showing its strategy for setting its machines apart from the rest of the PC industry.

The new 14-inch and 16-inch models start at $1,999 and range up to $6,099 in their most expensive variations. Using two new chips called the M1 Pro and M1 Max, Apple claims they will far outperform rival machines based on Intel and Advanced Micro Devices (AMD.O), especially when the new laptops are used with only battery power.

With the moves announced in an online event on Monday, Apple is courting a group of users that include professional photographers, film makers and audio producers looking for a powerful tool - a prestige segment that rivals such as Microsoft Corp (MSFT.O) have in recent years tried to peel away from with its lineup of Surface hardware.

But it is also laying out a path for what Apple's computers will look like when it completes its two-year transition away from Intel chips next year. The chips have helped propel Mac sales, which were up 32% to $26 billion in the first nine months of Apple's fiscal 2021.

Apple's first laptop chip - last year's M1, used in the company's consumer-oriented MacBook Air and less-expensive Pro models - had some advantages over Intel's chips. But those have become more stark with the professional-grade chips, whose features will likely filter into lower-end models over the coming years, said Ben Bajarin, head of consumer technologies at Creative Strategies.

"This is the first bedrock that has been laid architecturally, and in many ways it's unprecedented to see this level of performance at this level of power efficiency," he said.

Johny Srouji, Apple's chip chief, said the M1 Max chip uses up to 100 watts less power than other high-end laptop chips, which translates to better battery life.

"It's the most powerful chip we've ever built," Srouji said of the M1 Max.

Apple said the 14-inch model will start at $1,999 and the 16-inch model will start at $2,499. Both computers will start shipping next week, Apple said.

Apple also announced several new music-related products at its Monday event. The company announced a $5-a-month version of its streaming music service that will allow access to its full music catalog on Apple devices by using its Siri voice assistant. Apple's full service remains $10 a month, and shares of streaming music rival Spotify Technology SA (SPOT.N) were up 0.4% on the news, suggesting Spotify's investors do not view the new service as a major threat.

Apple also introduced a third generation of its AirPods wireless ear buds. Apple's new AirPods are sweat- and water-resistant for use with workouts and will have some sound features previously found in the higher-end AirPods Pro, Apple said during the launch event. Apple said the new AirPods will cost $179 and start shipping next week.

Add-on devices like AirPods tend to be large sellers during holiday shopping seasons and have become one of Apple's fastest-growing categories, with its home and accessories segment growing 25% to $30.6 billion in Apple's fiscal 2020.

Apple shares were up about 0.8% on Monday afternoon.

Source: Reuters

MORE ON INTERNATIONAL

Twitter Co-Founder Jack Dorsey Steps Down As Chief Executive

Twitter co-founder Jack Dorsey is stepping down as chief executive of the company. ...

Nissan To Spend €15.62 Bln Over 5 Years In Electrification Push

Nissan Motor Co (7201.T) announced it will spend 2 trillion yen ($17.59 billion, €15.62 ...

South Africa's President Calls For Lifting Of Omicron Travel Bans

South Africa's president has condemned travel bans enacted against his country and its ...

FROM AROUND GOLDNEWS

   

Total New Loans Down By €72.6 Million In October Says Central Bank Of Cyprus

Total new loans granted by Cyprus’ banks decreased by € 72.6 million in October 2021, compared to the previous month, mainly due to the significant reduction ...
   

City Of Dreams Mediterranean Appoints Jose Diaz As Executive Chef

Melco Cyprus announces its forthcoming integrated resort (IR), City of Dreams Mediterranean, has appointed Mr. Jose Diaz as Executive Chef.
   

Pope Francis: In Cyprus There's An Atmosphere Typical Of The Holy Land, Thankful To Meet Believers Who Live In Hope

Pope Francis said on Friday in Cyprus, he feels an atmosphere typical of the Holy Land, where antiquity and the variety of Christian traditions enrich every ...
   

Does This Ever End?

"Does this ever end?" A question asked by many nowadays as a newly detected coronavirus variant in Botswana and South Africa causes panic across the world.
   

ECB's Knot: High Inflation Could Warrant Rate Hike In 2023

If inflation continues to exceed expectations next year, the European Central Bank (ECB) could decide to raise interest rates in 2023, ECB policymaker Klaas ...
   

Inflation in Cyprus rises to 4.3% in November

Inflation in Cyprus rose to 4.3% in November mainly due to the sharp rise in electricity and petroleum products prices.
   

Pope's Visit And Meetings In Cyprus Send Strong Message Of Solidarity, President Says

Pope Francis` visit to Cyprus and the meetings he holds send a strong message of solidarity in our common cause and joint objectives and are a testament of the ...
   

Cypriot FM Invites Egyptian Counterpart To Nicosia

Minister of Foreign Affairs, Nikos Christodoulides, extended an invitation to his Egyptian counterpart Sameh Shoukry to visit Nicosia in the coming period.
 

YOUR COMMENTS

HEADLINES

MOST POPULAR

leptos_limassol_park_en
Banking_Forum

IMH LTD