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YouTube Phenomenon 5-Minute Crafts Celebrates 5th Anniversary On Social Platform

YouTube Phenomenon 5-Minute Crafts Celebrates 5th Anniversary On Social Platform

74+ Million Subscribers

1.7+ Billion Hours Watched

21+ Billion Views Amassed


5-Minute Crafts, the global entertainment brand whose main YouTube channel alone boasts more than 1.7 billion hours watched and 21 billion views, celebrates its 5th anniversary on YouTube.


The online sensation, which is produced in 19 languages, is the most popular channel of TheSoul Publishing, the award-winning, global digital studio delivering creative and energetic video content that soars on social media and streaming platforms.


A powerhouse for positivity, and known for its fun and quirky how-tos, 5-Minute Crafts sparks creativity as one of the most beloved video channels in today’s social landscape. More specifically, 5-Minute Crafts boasts 74+ million YouTube subscribers -- and that’s just on its flagship YouTube channel. The brand’s success has resonated on many other platforms including Facebook, Instagram, TikTok, Pinterest, Snap and Roku and across a large brand portfolio: 5-Minute Recycle, 5-Minute Recipes and 5-Minute Crafts Family to name a few.


It is also worth mentioning that 5-Minute Crafts is the world’s only brand ranked among the top 10 channels (by subscribers / followers) on both YouTube and Facebook. 


“Every year our 5-Minute Crafts teams challenge themselves to experiment and grow, and every year they manage to top themselves. They are incredibly versatile, finding ways to adapt to shifting trends and evolving platforms. Specifically on YouTube, this past year we quickly adopted the new Shorts format which resulted in millions of views and some of  the best performing shorts of all time on the platform. It’s a true testament to the team’s success  and I can’t wait  for the next five years,” said Victor Potrel, Vice President of Platform Partnerships at TheSoul Publishing.


Going way beyond its ‘5-Minute’ premise, 5-Minute Crafts’ five year reignhas highlighted a variety of fun topics including beauty, recipes and food, back-to-school, travel and cleaning hacks. And that’s not all! 5-Minute Crafts is constantly adapting to its viewers, recently leaning into different formats like short videos, longer content and livestreaming where it amassed hundreds of millions of views across platforms. Over the years, TheSoul Publishing has mastered the art of creating engaging content, entertaining a wide audience demographic regardless of where they are located or how they like to watch.


According to Tubular rankings, 5-Minute Crafts is the most viewed DIY digital brand in the world, and the fourth most viewed creator on Facebook and YouTube. Its parent company, TheSoul Publishing, sits beside the Walt Disney Company as the media and entertainment company with the most unique global viewers in 2020 across Facebook and YouTube.


For more on 5-Minute Crafts and TheSoul Publishing, visit


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