MONDAY, 15 AUG 2022



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TheSoul Publishing Launches Its Pinterest Creator Originals Series Showcasing 5-Minute Crafts

TheSoul Publishing Launches Its Pinterest Creator Originals Series Showcasing 5-Minute Crafts

TheSoul Publishing, the global digital studio headquartered in Cyprus, launches its first-ever Creator Originals series on Pinterest. As part of this new and exciting initiative, the award-winning global powerhouse of positivity, TheSoul will release original content on Pinterest, aimed at the international audience of the globally popular 5-Minute Crafts brand. 


Premiering on the Italian and French language channel pages - "5 Minuti Creativi" (IT) and "Brico Sympa" (FR) this series will see ten high-quality videos uploaded on a weekly basis using Pinterest’s engaging Idea Pins. Topics are based on Pinterest’s trends, which provide a true window into the future of what people are looking for. These fast-paced, exclusive Idea Pins, will guide fans through a number of engaging activities, including creating wooden crafts, easy hacks for around the home, creative recycling of everyday objects, ingenious sewing tips, and useful repair hacks. 


Creator Originals is a content series on Pinterest that features the world’s most inspiring creators (individual creators, publishers, media) that spark creative ideas for people on the platform. Creator Originals makes Pinterest’s creators shine across the platform and gets Pinners inspired with exclusive video content with Idea Pins.


Johan Gipch, Content and Creator Partnerships, Southern Europe at Pinterest shared “Over the past year, Pinterest has been building products, features, and resources to make it even easier for creators to be discovered and collaborate with Pinterest. Pinterest’s creator experience stands apart from other platforms because it fosters more meaningful engagement between creators, publishers, and their communities, encouraging people to react to, build on, make and shop the ideas they discover. TheSoul Publishing’s Creator Original series will enable people on Pinterest to be inspired by their great content based on the trends we’re seeing across DIY and crafts.” 


Francesco Miceli, Head of Content Distribution Partnerships at TheSoul Publishing commented, “From handy life hacks to animated comedies, TheSoul Publishing’s portfolio of brands emphasizes the positive, practical, and purely entertaining. With more than five million followers on Pinterest across our sixteen properties, localized into multiple languages, we’ve proven that we understand future trends and know how to make content which resonates with Pinterest’s global audience. We continue to build on this great success and are excited to introduce two Pinterest-first series, based on some of the most popular trends on the platform. We are very much looking forward to a long-lasting collaboration.”


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