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PwC Cyprus Wins Important EU Study

PwC Cyprus Wins Important EU Study

A joint team from PwC Cyprus and PwC Luxembourg has won an important study commissioned by the Directorate–General for Communications Networks, Content and Technology of the European Commission (DG Connect) regarding the development and adoption of Artificial Intelligence (AI) solutions in healthcare across the EU.


This is an important success for PwC Cyprus, especially at a time when humanity is dealing with a global pandemic and the role of technology is becoming even more important in the effort to monitor and prevent disease spread. The study is considered a major step in supporting and informing the EU policy initiatives to digitalise the provision of healthcare across the EU through leveraging Artificial Intelligence and big data technologies.


Following a recent report on the State of Health in the EU, only by fundamentally rethinking our health and care systems can we ensure that they remain fit-for-purpose. The overarching vision is to obtain healthcare systems which promote health, prevent disease and provide patient-centred care that meets citizens’ needs. For this to be achieved, care systems need to be re-designed and re-organised and technology has a vital role to play in catalysing the change that is urgently required.


In this context, the study will engage a wide range of policy makers, Ministries of Health, technology solution companies, innovation hubs, universities and hospitals amongst other stakeholders. The key task is to produce a complete set of 27 country factsheets for all EU Member States, which will present in clear and structured way all relevant information on the development, adoption and use of AI and applications in healthcare in each EU Member State.


In statements. PwC Cyprus CEO Evgenios Evgeniou congratulated the team from PwC Cyprus and PwC Luxembourg for this success noting that it was able to win thanks to the distinctive AI expertise that the organisation possesses within the healthcare sector and the robust methodological approach towards large-scale surveys.


It is worth noting that Dr Christina Orphanidou and Polys Dionysiou, who lead the respective AI and Healthcare teams of PwC Cyprus, will lead the engagement from the Cyprus side. Vassilios Vrachimis who is the Partner responsible for AI and healthcare will oversee the engagement from the PwC Cyprus side.



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