FRIDAY, 18 JAN 2019



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Windsor Brokers Revamps Visual Brand Identity with New Logo and Website

Windsor Brokers Revamps Visual Brand Identity with New Logo and Website

In what has been characterised as one of the most volatile industries globally, Windsor Brokers reaffirms its strength and vision for the future by moving forward with a brand transformation designed to reflect its industry position as a leading broker.

The brand’s visual transformation – comprising a new logo and revamped online presence – falls in line with the Company turning thirty this year, and is considered a celebration of Windsor’s rich history, long-standing values of trust and transparency, but most importantly a representation of the brand’s dynamic future.

The Company took the concept of ‘launch’ quite literally, sending a replica of the new logo into outer space, a move exemplifying the new heights it seeks to reach. An event was also held at the Company’s premises, with the 120-strong team gathering to watch the logo’s space launch, followed by a gala dinner. Speaking at the event, Windsor CEO Johny Abuaitah stated, "This is a very important day for us. Today, we’re celebrating the new Windsor, a Company with history, a Company that has developed and evolved to become one that’s ready to take it to the next level."

Asked about the branding transformation, Marketing Manager Sam Prath stated, "That same company that was established thirty years ago with the objective of facilitating investors access to the financial markets in a safe and ethical manner is the same one here today. Proud of our rich history and never compromising our values and clients’ best interests, we felt that in line with our 30 -year celebrations the timing was right for this positive visual transformation. Windsor’s next chapter begins, complete with a fresh, bold new logo and a revamped online presence, all customised for the digital era, and most importantly, for the next generation of traders."

The striking new logo is simple, bold and clean, with the deep sky blue and clean white colour choices reflecting the company’s values of security, strength and transparency. In addition, the interlinking of the W and B letters was chosen to symbolise the connection between Windsor’s strong past and its dynamic future.

Because a brand identity is more than just a logo, the Company also redesigned the entire Windsor digital experience by launching a new website and client portal, both specifically designed with the end-user in mind. Simplified, easy to navigate, visually appealing and mobile-friendly, the new sites seek to address and accommodate the modern online trader’s needs without compromising the quality of services and customer support the Company has become known for offering all these years.

Windsor will be continuing its 30-year celebrations throughout 2018 with more events and promotions to be announced in due time.


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