SUNDAY, 21 OCT 2018

 

CONNECT

Facebook Linked In Twitter
MTN_07/07-10/04_728x90px
Invest Cyprus 30/04-30/03/2019
IMH LTD

Anastasiades’ Meeting with Akinci set for October 26

Lazarou: Cyprus on Track to Achieve Full Absorption of EU Funds

IMH LTD
INB_1000_Eng_03/08-15/11_468x60px

INTERNATIONAL

brought to you by CIPA

Unilever Threatens to Withdraw Ads from Google and Facebook

Unilever Threatens to Withdraw Ads from Google and Facebook

Unilever has threatened to withdraw ads from platforms like Google and Facebook if they do not do enough to police extremist and illegal content.

Unilever said consumer trust in social media is now at a new low, the BBC reports.

"We cannot have an environment where our consumers don't trust what they see online," said Unilever's chief marketing officer Keith Weed.

He said it was in the interest of digital media firms to act before "advertisers stop advertising".

Weed said companies could not continue to support an online advertising industry where extremist material, fake news, child exploitation, political manipulation, racism and sexism were rife.

"It is acutely clear from the groundswell of consumer voices over recent months that people are becoming increasingly concerned about the impact of digital on wellbeing, on democracy - and on truth itself," Mr Weed said.

"This is not something that can brushed aside or ignored. "

Unilever has pledged to:

Not invest in platforms that do not protect children or create division in society
Only invest in platforms that make a positive contribution to society
Tackle gender stereotypes in advertising
Only partner with companies creating a responsible digital infrastructure
 

According to research firm Pivotal, Facebook and Google accounted for 73% of all digital advertising in the US in 2017.

During 2017, Google brought in £4.4bn in revenue from online advertising, while Facebook collected £1.8bn, according to eMarketer.

Experts in digital media say that more buyers of advertising will have to join Unilever to spur change.

"The advertising ecosystem contains so many players, so for Facebook and Google to see any dent in the profits they make, there will need to be many companies that not only put their hat in the ring, but also follow through on these threats," Sam Barker, a senior analyst at Juniper Research told the BBC.

The discussion over how online platforms tackle unsavoury and extremist content is not new - it has been rising in volume over the last few years.

At the World Economic Forum in Davos last month Prime Minister Theresa May called on investors to put pressure on tech firms to tackle the problem much more quickly.

In December, the European Commission warned the likes of Facebook, Google, YouTube, Twitter and other firms that it was considering legislation if self-regulation continued to fail.

For their part, in 2017 both Facebook and Google announced measures to improve the detection of illegal content.

Facebook said it was using artificial intelligence to spot images, videos and text related to terrorism, as well as clusters of fake accounts, while Google announced it would dedicate more than 10,000 staff to rooting out violent extremist content on YouTube in 2018.

 

MORE ON INTERNATIONAL

China Grows at Slowest Pace since 2009

China has reported its slowest quarterly growth rate since the global financial crisis. ...

Annual inflation Up to 2.1% in the Euro Area

The Euro area annual inflation rate was 2.1% in September 2018, up from 2.0% in August. A ...

Netflix Hits New Subscriber Record

Netflix added seven million new customers in the three months to September, bringing its ...

FROM AROUND GOLDNEWS

   

China Grows at Slowest Pace since 2009

China has reported its slowest quarterly growth rate since the global financial crisis. The growth figure for the July to September quarter was 6.5% from a ...
   

Lazarou: Cyprus on Track to Achieve Full Absorption of EU Funds

Cyprus in on track to achieve full absorption of the EU funds earmarked for Cyprus in the programme period of 2014-2020, Lazaros Lazarou member of the EU Court ...
   

CBC: Residential Prices Index Rises for Eight Quarters but Prices Remain Moderate

The increase of residential property prices remains moderate the Central Bank of Cyprus (CBC) has said as the residential property price index in the second ...
   

Cryptos: The Future or the Next Bubble?

Cryptocurrencies have undoubtedly been the centre of attention in the markets since they were introduced. Considering the fact that everything is gradually ...
   

MAP S.Platis Awarded Contract for the Provision of Services to EASO

MAP S.Platis Group is delighted to announce the award of a Contract for the Provision of Interim Services to the European Asylum Seekers Office (EASO) in ...
   

Cobalt Air License Revoked, Company Recorded Annually €30m Losses in the Past Three Years

Cyprus’ Air Transport Licensing Authority (ATLA) decided to revoke Cobalt Air’s operating license, Alecos Michaelides, the Permanent Secretary of ...
   

Cyprus Airways Offers Free Tickets to Cobalt’s Passengers

Cyprus Airways expresses its sorrow for Cobalt’s suspension of operation and its support to everyone affected. Cyprus Airways, aiming to minimize ...
   

TUS Airways Supports Cobalt's Passengers Offering a 20% Discount

The Cyprus-based airline, TUS Airways: “Τhe Ultimate Schedule” will offer Cobalt's passengers, who already bought tickets, a 20% discount in ...
 

YOUR COMMENTS

HEADLINES

MOST POPULAR

Infocredit_01/08-30/11_300x250px
Dale_Carnegie_Leadership_300x250px

IMH LTD