WEDNESDAY, 23 MAY 2018

 

CONNECT

Facebook Linked In Twitter
MTN_07/07-10/04_728x90px
GloriaJeans_266x90px
IMH LTD

Stelios Haji-Ioannou Announces the Launch of the 10th Stelios Bi-Communal Awards in Cyprus

Menelaou: Turkey Continues To Violate UN Resolutions in Cyprus

IMH LTD
MTN_07/07-10/04_468x60px

INTERNATIONAL

brought to you by CIPA

Unilever Threatens to Withdraw Ads from Google and Facebook

Unilever Threatens to Withdraw Ads from Google and Facebook

Unilever has threatened to withdraw ads from platforms like Google and Facebook if they do not do enough to police extremist and illegal content.

Unilever said consumer trust in social media is now at a new low, the BBC reports.

"We cannot have an environment where our consumers don't trust what they see online," said Unilever's chief marketing officer Keith Weed.

He said it was in the interest of digital media firms to act before "advertisers stop advertising".

Weed said companies could not continue to support an online advertising industry where extremist material, fake news, child exploitation, political manipulation, racism and sexism were rife.

"It is acutely clear from the groundswell of consumer voices over recent months that people are becoming increasingly concerned about the impact of digital on wellbeing, on democracy - and on truth itself," Mr Weed said.

"This is not something that can brushed aside or ignored. "

Unilever has pledged to:

Not invest in platforms that do not protect children or create division in society
Only invest in platforms that make a positive contribution to society
Tackle gender stereotypes in advertising
Only partner with companies creating a responsible digital infrastructure
 

According to research firm Pivotal, Facebook and Google accounted for 73% of all digital advertising in the US in 2017.

During 2017, Google brought in £4.4bn in revenue from online advertising, while Facebook collected £1.8bn, according to eMarketer.

Experts in digital media say that more buyers of advertising will have to join Unilever to spur change.

"The advertising ecosystem contains so many players, so for Facebook and Google to see any dent in the profits they make, there will need to be many companies that not only put their hat in the ring, but also follow through on these threats," Sam Barker, a senior analyst at Juniper Research told the BBC.

The discussion over how online platforms tackle unsavoury and extremist content is not new - it has been rising in volume over the last few years.

At the World Economic Forum in Davos last month Prime Minister Theresa May called on investors to put pressure on tech firms to tackle the problem much more quickly.

In December, the European Commission warned the likes of Facebook, Google, YouTube, Twitter and other firms that it was considering legislation if self-regulation continued to fail.

For their part, in 2017 both Facebook and Google announced measures to improve the detection of illegal content.

Facebook said it was using artificial intelligence to spot images, videos and text related to terrorism, as well as clusters of fake accounts, while Google announced it would dedicate more than 10,000 staff to rooting out violent extremist content on YouTube in 2018.

 

MORE ON INTERNATIONAL

Trump: US Not Pursuing "Libya Model" For Denuclearisation of North Korea

The suggestion by his National Security Adviser John Bolton angered the North, which ...

Facebook Privacy: MEPs to Press Zuckerberg

Facebook has confirmed its chief executive will meet leading members of the European ...

Exam Pupils Banned from Wearing Watches

Pupils are being told to remove watches from their wrists before taking GCSE and A-level ...

FROM AROUND GOLDNEWS

   

CIBA and CIIM Host ‘Celebrating Women in Business’ Event

The Cyprus International Business Association (CIBA) for the 2nd consequent year collaborated with the Cyprus International Institute of Management (CIIM) to ...
   

Voici La Mode Group leads Topshop/Τopman in Cyprus and Romania

Voici La Mode Group undertakes the dynamic repositioning of the international brand Topshop/Topman in Cyprus and Romania as the new official francisee of the ...
   

Students Visit MTN Facilities to Celebrate World Telecommunications Day

On the occasion of the World Telecommunications and Information Society Day, celebrated every year on May 17th, MTN welcomed at their Latsia premises students ...
   

Limassol Boat Show 2018: Record Attendance Exceeding 25,000 Visitors

The island’s largest boat show, featuring yachts, activities and demonstrations on water, as well as recreational fishing products, was completed with ...
   

TOTAL Applies For a Stake in Block 8 Increasing Its Presence to Cyprus

French energy giant TOTAL applied to the Cyprus government to acquire a stake in block license 8 in the Cypriot Exclusive Economic Zone currently owned by ...
   

High Growth Rates and Surpluses Projected In Cyprus by SFPF

High growth rates exceeding 3% of the GDP and high primary surpluses are projected until the year 2021 in the Strategic Fiscal Policy Framework (SFPF) ...
   

Cyprus, Malta, Greece Want EU Red Tape Cut to Boost Shipping

The shipping ministers of Cyprus, Malta and Greece say they want the European Union to cut red tape holding back growth in the sector, which they say provides ...
   

Menelaou: Turkey Continues To Violate UN Resolutions in Cyprus

Turkey continues to violate UN Security Council resolutions, Deputy Permanent Representative of Cyprus at the UN, Menelaos Menelaou has said, addressing the ...
 

YOUR COMMENTS

HEADLINES

MOST POPULAR

Gaming_Show_11/05-27/05_300x250px
Gold_Issue_300x250px

IMH LTD