FRIDAY, 18 JAN 2019

 

CONNECT

Facebook Linked In Twitter
PwC_TFF
Invest Cyprus 30/04-30/03/2019
IMH LTD

Syllouris Travels to Dublin for Event on Dail's 100th Year Celebration

Christodoulides: Interim Solution for British Bases in Cyprus in Case of Hard Brexit

IMH LTD
GAP_Group_2018_468x60px

INTERNATIONAL

brought to you by CIPA

Unilever Threatens to Withdraw Ads from Google and Facebook

Unilever Threatens to Withdraw Ads from Google and Facebook

Unilever has threatened to withdraw ads from platforms like Google and Facebook if they do not do enough to police extremist and illegal content.

Unilever said consumer trust in social media is now at a new low, the BBC reports.

"We cannot have an environment where our consumers don't trust what they see online," said Unilever's chief marketing officer Keith Weed.

He said it was in the interest of digital media firms to act before "advertisers stop advertising".

Weed said companies could not continue to support an online advertising industry where extremist material, fake news, child exploitation, political manipulation, racism and sexism were rife.

"It is acutely clear from the groundswell of consumer voices over recent months that people are becoming increasingly concerned about the impact of digital on wellbeing, on democracy - and on truth itself," Mr Weed said.

"This is not something that can brushed aside or ignored. "

Unilever has pledged to:

Not invest in platforms that do not protect children or create division in society
Only invest in platforms that make a positive contribution to society
Tackle gender stereotypes in advertising
Only partner with companies creating a responsible digital infrastructure
 

According to research firm Pivotal, Facebook and Google accounted for 73% of all digital advertising in the US in 2017.

During 2017, Google brought in £4.4bn in revenue from online advertising, while Facebook collected £1.8bn, according to eMarketer.

Experts in digital media say that more buyers of advertising will have to join Unilever to spur change.

"The advertising ecosystem contains so many players, so for Facebook and Google to see any dent in the profits they make, there will need to be many companies that not only put their hat in the ring, but also follow through on these threats," Sam Barker, a senior analyst at Juniper Research told the BBC.

The discussion over how online platforms tackle unsavoury and extremist content is not new - it has been rising in volume over the last few years.

At the World Economic Forum in Davos last month Prime Minister Theresa May called on investors to put pressure on tech firms to tackle the problem much more quickly.

In December, the European Commission warned the likes of Facebook, Google, YouTube, Twitter and other firms that it was considering legislation if self-regulation continued to fail.

For their part, in 2017 both Facebook and Google announced measures to improve the detection of illegal content.

Facebook said it was using artificial intelligence to spot images, videos and text related to terrorism, as well as clusters of fake accounts, while Google announced it would dedicate more than 10,000 staff to rooting out violent extremist content on YouTube in 2018.

 

MORE ON INTERNATIONAL

Regus Ordered by the High Court to Pay €74,000 in Costs over EASY Branding Dispute

Sir Stelios Haji-Ioannou’s easyGroup, owner of the easy family of brands (www.easy. ...

PwC: Global Economic Growth Expected to Slow in 2019

The global economy as a whole is expected to slow in 2019 as G7 countries return to ...

US 'Probes Huawei for Trade Secret Theft'

The US is reportedly investigating Huawei for "stealing trade secrets" from ...

FROM AROUND GOLDNEWS

   

Third Place for Cyprus in Europe's Most Family Friendly Beach Destinations

According to a new Family Beach Index conducted by the company, On the Beach, Cyprus has ranked third out of a total of 50 family beach destinations. The index ...
   

Regus Ordered by the High Court to Pay €74,000 in Costs over EASY Branding Dispute

Sir Stelios Haji-Ioannou’s easyGroup, owner of the easy family of brands (www.easy.com), has today claimed a second important victory in its long running ...
   

PwC: Global Economic Growth Expected to Slow in 2019

The global economy as a whole is expected to slow in 2019 as G7 countries return to long-run average growth rates, according to new projections from PwC in its ...
   

Mann Vergan Appointed Director of Legal and Corporate Services at Woodbrook

Woodbrook Group, a Cyrpus-based independent financial advisory and corporate services company with offices across Europe, Asia and the Middle-East, has ...
   

Cypriots Travelling Abroad Increase in December 2018

On the basis of the results of the Passengers Survey, 122,149 residents of Cyprus returned from a trip abroad in December 2018 compared to 110,849 in the ...
   

Christodoulides: Interim Solution for British Bases in Cyprus in Case of Hard Brexit

Cyprus Foreign Minister Nikos Christodoulides has said that in case the UK leaves the EU without an agreement, an interim solution will be applied for the ...
   

Inflation Increases by 0.8% in 2018

In December 2018 the Harmonized Index of Consumer Prices increased by 1.0% compared to December 2017, while compared to November 2018 the HICP decreased by 0. ...
   

GOLD Magazine - The Human Component of Foreign Investment

Cyprus prides itself – rightly so – on its hospitality and positive attitudes towards all foreigners but what it the island like for those ...
 

YOUR COMMENTS

HEADLINES

MOST POPULAR

Deloitte_2016_300x250px
Gold_Issue_300x250px

IMH LTD