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Spotify to Test Price Rises in Nordic Region

Spotify to Test Price Rises in Nordic Region

Spotify is apparently going to test out raising its prices in Sweden, Norway and Denmark.

Sources have told Bloomberg that the music streaming service is looking to increase the price of its family plan by about 13% in the Nordic region.

However, the sources said the trials did not necessarily mean that Spotify was planning to raise its prices in other countries or to make the family plan permanently more expensive in Scandinavia.

Spotify is currently the largest paid music streaming service in the world. It has long been criticised by the music industry for not paying out enough in royalties.

Raising its prices would theoretically enable Spotify to pass on the returns to the music industry, but the company is also still losing money as it tries to attract more people to on-demand streaming.

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