I AM Jewellry and Accessories has opened its second boutique in Cyprus at The Mall of Cyprus, in Nicosia, following the successful opening of the first store in MyMall, Limassol, last month.
I AM is a European jewellery brand, complemented by YSTRDY’s textile accessories.
The Nicosia store will celebrate its opening with an in-store promotional event, on August 8, between 4pm and 7pm. During the launch event, customers will have the opportunity to spin a wheel of fortune inside the store and win instant prizes. The event, which will be combined with an entertaining live link by a popular radio station, will be inspired by the personalised styles that I AM offers: I AM Fabulous, I AM Glamorous, I AM Fashionable, I AM Trendy, I AM Beautiful, I AM Elegant.
I AM is based in Cologne and now runs more than 175 stores around the world. In Cyprus, I AM is distributed by Azadea Group, a premier fashion and lifestyle retail company that owns and operates more than 50+ leading international franchise concepts across the Middle East, North Africa, Asia and Europe.