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Brand Guru Martin Lindstrom to Speak at Event in Limassol

Brand Guru Martin Lindstrom to Speak at Event in Limassol

IMH is proud to welcome back to Cyprus the leading brand guru and best-selling author Martin Lindstrom for one day only. Don’t miss the opportunity to meet him in person on Thursday, 31 January 2019 at the Carob Mill Complex in Limassol.

Like it or not, businesses are slowly drifting away from the consumer. Only 1 in 3,000 executives have spent time in the homes of their consumers the last year. Instead of being in touch with the consumer, businesses become reliant on big data — reports, databases, and statistics — in order to understand the emotions of their most important asset.

A cluster of technological forces has changed marketing and branding more in the last 5 years than it changed in the previous 50! Any tools previously used to understand and communicate with consumers is now a relic of the past. But as businesses have come to rely on big data, a major vacuum has emerged, blinding them. Nevertheless, emerging in its place now is a new approach: “small data”. Small Data is what Lindstrom defines as seemingly insignificant consumer observations which completely transform the way businesses are built and run. As he did in his New York Times best-seller Buyology, Lindstrom lays out the science for his counterintuitive insights, offering vivid hands-on tools to make brands more effective.

 

This cross-industry event is dedicated to helping professionals improve their marketing tools and strategies. By attending this one-of-a-kind event you will learn:

Why Big Data no longer stands alone and how your organization should prepare for the next step in data revolution 
How to read and understand the consumer in a completely different and overlooked manner will lead to a complete turnaround of your company 
How to balance Big and Small Data in the future, by adding a new dimension to the way you capture, mine, and assess your data 

 

The event will be conducted in English. For more information regarding the event, please click here

Are you interested in making your brand more effective? Then this is the must-attend event for you. Lindstrom’s presentation is addressed to business owners and other senior executives from different sectors across the economy. More specifically, the event will welcome professionals interested in the following fields:

Marketing and Digital Marketing
Advertising
Public Relations
Communications and Media
Business Development

 

To register online, please click here

Μembers of supporting organizations the Cyprus Advertisers Association, the Cyprus Communication Agencies Association, and the Cyprus Online Publishers Association) are entitled to a special discount:

1-5 registrations from the same member company: 20% discount on the initial price
6+ registrations from the same member company: 25% discount on the initial price

 

Organiser: ΙΜΗ

Gold Sponsors: Parimatch, So Easy Stores Ltd

Silver Sponsor: Iron Mountain Incorporated

Driven by: BMW | Char. Pilakoutas Ltd

Communication Sponsors: Alpha Cyprus, Capital TV, GOLD magazine, IN Business magazine, REPORTER

 

For more information regarding the event and registrations, please contact IMH:

Τel.: 22505555 │ Fax: 22679820 │ E-mail: events@imhbusiness.com

Website: www.imhbusiness.com

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